In today's digital age, where the competition among businesses is fiercer than ever, accountants are increasingly turning to local search engine optimization (SEO) to stand out in their communities. With many consumers relying on the internet to find local services, including accounting firms, harnessing the power of local SEO has become imperative for those looking to dominate their local market.
In this article, I will explain the importance of local SEO for accountants and the difference between on-page and off-page SEO strategies to maximize visibility and attract clients within a targeted region.
Assessment Statutes and Document Retention Best Practices
Amber Gray-Fenner, EA NTPI Fellow USTCP
When it comes to document retention, my guiding policy is “If I don’t keep it, it can’t be stolen or subpoenaed.” That sounds cynical, but there’s truth in it. The smaller your data “surface area,” the less you have to manage in the event of a data breach (or, if you hold paper documents, in the event of a fire or break in). And, if a client or former client gets really sideways in divorce or criminal court, being able to say “I have a policy in place and I don’t keep records longer than three years” can provide you with a measure of peace. But what should your policy be? It depends, but relevant assessment statutes are a good place to start. This article reviews the IRS rules for assessing tax and provides some best practices for developing document retention policies for return preparation documents in your practice.
