Business Strategies

Mastering Email Marketing for Accountants: Strategies for Effective Client Communication

I knew little about email marketing when I started my entrepreneurial journey in 2018. I used emails to communicate regularly with team members, vendors, board members, etc. Little did I know that having an email list of prospects and effective campaigns are a way to grow revenues.

We are in a time when digital communication, specifically email marketing, has been and continues to be one of the most potent tools for business owners, especially accountants, seeking to enhance client relationships and drive business growth. Many perceive that our accounting industry is traditional; however, we’ve finally included marketing in our world and established new avenues for engagement. Here, I will shed light on the crucial role of email marketing in the accounting sector and provide actionable strategies for effective client communication.

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Think Outside the Tax Box provides tax reduction strategies along with practical implementation advice in order to reduce your clients’ federal tax bill with ease.

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CURRENT EDITION

A Compendium Of Year End Tax Tips

Peter J Reilly CPA

As summer turns to fall, the leaves turn and houses start being decorated, the air becomes crisper and the internet fills with year-end tax tip pieces. I call them tip sheets. I just love reading tip sheets, but I’m retired from active practice. Somebody who doesn’t have time on their hands might look at two or three and figure they have seen it all and didn’t learn anything they didn’t know already. I’m here to tell you that if you keep hunting, you might find some gems. But better than that, I will share what I have found in the event you don’t have the time or inclination to look at another twenty or thirty tip sheets.

CTA on Pause! What Tax Pros Need to Know About the Nationwide Injunction and BOI Reporting

Dominique Molina, CPA MST CTS

On December 3, 2024, a U.S. District Court judge issued a nationwide preliminary injunction prohibiting FinCEN from enforcing the Corporate Transparency Act (CTA) and its associated Reporting Rule. This injunction halts the January 1, 2025, deadline for Beneficial Ownership Information (BOI) reporting, leaving many tax professionals and business entities questioning their compliance obligations. However, this pause is temporary. The government has already filed an appeal, and the injunction could be modified or overturned at any time. FinCEN has acknowledged that reporting companies are not currently required to file BOI reports but may do so voluntarily.

How to Help Your Clients Lower Their Student Loan Payments

Caitlin See, MPA

There are roughly 42.7 million federal student loan borrowers as of Q4 2024, creating an opportunity to provide additional insight to your clients beyond tax preparation. By leveraging certain tax and repayment strategies, you can help your clients reduce their tax liability and lower their student loan payments in one strategic swoop. Here’s how.