As the accounting industry progresses, staying up-to-date with the latest marketing trends is crucial for us accountants as we aim to attract and retain clients. The marketing landscape is witnessing a significant transformation through major technological advances and continuous changes in consumer purchase behavior, affecting how we attract clients as accountants and business owners. Therefore, to thrive in this dynamic environment, as accountants, we must embrace these innovative marketing strategies that resonate with modern clients.
In this article, I'll discuss ten groundbreaking marketing techniques and how you can use them in your firm's marketing strategy.
A Court Just Bought Your Clients More Time on Clean Energy Tax Credits Here’s How to Use It
Dominique Molina, CPA MST CTS
A federal district court just struck down an IRS rule that had been closing the door on a pretty compelling tax savings opportunity available to your clients today, the Section 48E Clean Electricity Investment Tax Credit. The ruling, handed down on June 6, 2026, reinstated a key pathway that allows investors to lock in credit eligibility for large-scale wind and solar projects a pathway the IRS had tried to eliminate just last year. The window is not wide open. July 4, 2026 is still the critical deadline, and the government will almost certainly appeal. But for advisors who act quickly, this ruling creates a genuine, time-sensitive planning opportunity. Here is what you need to understand, and what you should be doing right now.
