As our digital existence expands, accountants must leverage every tool to reach potential clients and grow our practice. Facebook advertising is a robust platform that offers precise targeting options, retargeting capabilities, and various ad formats to drive conversions. In this article, I will provide a comprehensive overview of how accountants can use Facebook advertising effectively, covering ad creative, audience targeting, and budget optimization, along with practical examples to illustrate each concept.
Lessons Learned from the Tax Court: The Root of the Issue
Matt Metras, EA
When is a business really a business? As Supreme Court Justice Potter Stewart said in 1964, “I know it when I see it.” The US Tax Court, however, maintains a slightly less subjective standard. The Roots were pretty sure they were running a bona fide business; the IRS, however, didn’t share the sentiment. And since we’re reading about them in a segment called “Lessons Learned,” one should assume it did not go the way the Roots would have liked.
