Digital marketing is always changing, and as accountants, we must find innovative ways to connect with our prospects and clients. Enter video marketing—a dynamic tool revolutionizing how financial professionals communicate complex concepts, build trust, and cultivate lasting client relationships. In this article, I will expand on the key benefits of video content, its transformative power for accountants, practical implementation tips, and strategies for measuring impact.

Cutting some clients loose is challenging yet vital. You can only hope for so long that a difficult client will improve before you have to make the decision that he or she simply isn’t worth it to your bottom line. Some clients also make it harder to service your good clients – if not risk your reputation and expose you to a malpractice claim. When you consider firing a client, you do have to trust your gut – but some objective measurements can point you to the right decision. Here are the signs of a bad (and potentially bad) client and formulas and tips to tell if you can do without their business.

What seemed to be a slow month turned out to have some intriguing developments, a new online petition generator for self-representeds, and new Judges joining the Tax Court bench (at long last).

Why is the freezing point of water 32 degrees? It was a fairly arbitrary decision made by inventor Daniel Gabriel Fahrenheit in 1724 and demonstrates that Americans will do just about anything to avoid using the metric system. But this isn’t a story about Fahrenheit, it’s about Celsius. Celsius was a major cryptocurrency exchange founded in 2017, which at its peak had over $12 billion in assets under management. Celsius declared Chapter 11 bankruptcy on July 13, 2022. Celsius found itself caught up in the major crypto collapse of 2022...

The past month we've explored how side hustles can affect your client's taxes. You're now equipped to help them avoid most side hustle tax tussles, but there is one other major area of the gig economy that we must cover. That is when your clients decide to share their personal property for a fee. Don't confuse this concept of the share economy with your client renting out real estate, like we discussed in part 2. The IRS has a different definition for personal property, one that does not include real estate. Which, you guessed it, means there are different tax implications. To help you avoid tax tussles for your clients, we're going cover the following: ● What's the difference between personal property and real estate? ● Where do we report personal property rental income? ● What can we deduct from personal property rental income?

The rise of chatbots and AI assistants has blurred the lines between traditional search engines and conversational AI. Tools like ChatGPT and its latest iteration, GPT-4o, are reshaping how Certified Tax Planners (CTPs) search for tax information. A new and fragmented multi-search universe has emerged that offers CTPs a broader array of tools tailored to their specific needs for due diligence. Let's take a look at 10 new AI search tools that can maximize your efficiency today!

In today's digital age, where the competition among businesses is fiercer than ever, accountants are increasingly turning to local search engine optimization (SEO) to stand out in their communities. With many consumers relying on the internet to find local services, including accounting firms, harnessing the power of local SEO has become imperative for those looking to dominate their local market. In this article, I will explain the importance of local SEO for accountants and the difference between on-page and off-page SEO strategies to maximize visibility and attract clients within a targeted region.

Creativity on a tax return is a natural tendency. Many strategies and behaviors we know are wrong, e.g. not reporting all income. However, is it ever okay to disregard some deductions and pay more tax? At first glance, it would seem that the IRS should like the idea of more reported income and a higher tax liability attached to the additional income. The IRS does not.